Understanding how and why we use cookies

LiveLend is a trading name of Chetwood Financial Limited (‘Chetwood’). Chetwood is committed to protecting you and any data (anonymous or otherwise) that we collect about you online. This section tells you how we use cookies, why, and how this allows us to improve our service. It also tells you how you can manage what cookies are stored on your device.

We reserve the right to make changes to our Cookie Policy. Any changes will appear here and become effective immediately. Your continued use of our websites is taken as agreement to such changes.

When you visit this site, we ask for your consent to use cookies.

What are cookies?

Cookies are small text files that are sent to and stored on your computer, smartphone or other device for accessing the internet, whenever you visit a website. Cookies are useful, because they allow a website to recognise a user’s device.

At Chetwood, we use cookies to give you the best possible experience on our website. Cookies allow you to do many things such as remembering your log in details, should you choose to, and help you manage your loan online. They also allow us to determine preferences, let users navigate between pages efficiently, and carry out other essential security checks.

Some of the functions that cookies perform can also be achieved using similar technologies. This policy refers to ‘cookies’ throughout, however it also covers these alternate mechanisms.

More information about cookies can be found on

How cookies make our website safer and easier to use

We use cookies to safeguard your privacy when you’re browsing our website. We also use them to let you apply for our products and use secure online application forms. If you leave a secure session window open when logged in to our site, we use cookies to enhance your security by prompting you to end (or automatically ending) your secure session.

Cookies can also allow us to tailor the content of our website to suit your interests. For example, instead of displaying promotional messages about products you already have, they let us show you other services you may be interested in.

Finally, we use ‘analytics’ cookies to help us make our website better for those who visit it regularly. They help us work out what users like and don’t like and how we can improve things for you.

When we include links to other websites, please bear in mind they will have their own privacy and cookie policies that will govern the use of any information you submit. We recommend you read their policies as Chetwood isn’t responsible or liable for their privacy practices.

Cookies we use

If you wish to opt out of Performance and Marketing Cookies, find out how in the ‘What if I don’t want to accept cookies?’ section below.

We’ll never sell your details onto any third parties and we’ll only share your information with your consent.

Below is a full list of the cookies used by LiveLend and Chetwood, along with a description of what they are used for.

Strictly necessary cookies

These cookies ensure that our website and services function properly.

Live Agent

Live Agent is our live chat service. Live Agent uses cookies so that our expert customer service team can better assist you.

CSRF token

This token is a huge, impossible-to-guess random number that protects you while you browse our site.

Accept cookies

We set this cookie in your browser when you tell us that you agree to our use of cookies.


Sets a cookie such as ‘en’ so that we know what language we should serve pages to you in.

Performance cookies

These cookies help us work out what users like and don’t like, and how we can improve things for you.

Google Analytics Suite

We use Google Analytics to track how our customers interact with our site. This helps us make decisions that improve customer experience and engagement. We don’t collect personally identifiable information.


This is an analytics tool we use to understand how our website is used so we can continue to make it even better. The cookies carry no personal information.


This is an analytics tool we use to understand how our website is used so we can continue to make it even better. The cookies carry no personal information.

Google Adwords

We use Google Adwords to show adverts across Google’s network. These cookies help us improve our adverts. They don’t contain information that can identify you personally. Please refer to the Google Advertising Privacy Notice for more information.

Marketing cookies

These cookies help us work out how users engage with targeted promotions and advertisements, and how we can improve things for you.

Marketing emails

We use cookies and bespoke URLs to track the performance of marketing emails sent to you through advertising partners. This helps us understand how our customers interact with our site and make decision that improve customer engagement.

What if I don‘t want to accept cookies?

You can block or restrict cookies set by any website through the browser settings on each browser you use, on each device you use to access the Internet.

Please be aware that some of our services, for example, logging into your account, will not function if your browser does not accept cookies. However, you can allow cookies from specific websites by making them “trusted websites” in your Internet browser.

For information on how to do this on a wider variety of browsers go to

More about your privacy

To find out more about how Chetwood protects your privacy when using our website, see our Privacy Policy or website Terms of use.

LiveLend is a trading name of Chetwood Financial Limited, company number 09964966. Chetwood Financial Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, under registration number 740551. Authorisation can be checked on the Financial Services Register at We’re also registered with the Information Commissioner’s Office under registration ZA218401 and we’re a member of CIFAS, the UK’s leading fraud prevention service. Chetwood Financial Limited is registered in England and Wales and our offices are at Ellice Way, Wrexham Technology Park, Wrexham, LL13 7YT.

© LiveLend 2017. All rights reserved.